NIL Survival Guide for Student-Athletes - All Sports: Name - Image - Likeness Brand Building, Endors

The NIL rules changed. Did anyone tell you?

Since July 2025, universities can pay student-athletes directly - up to $20.5 million per school per year. NIL deals with brands are exploding. But the rules governing all of it are complex, constantly changing, and easy to get wrong. One mistake can cost you your eligibility, your income, or both.

The Student-Athlete's NIL Playbook is the definitive 2025-2026 guide to understanding, navigating, and profiting from the new era of college athletics compensation. Written in plain English - no legal jargon - it covers everything from your first brand deal to quarterly tax payments.

• The complete NIL rulebook - rules, state laws, and your school's policies explained clearly
• Revenue sharing - how direct school payments work and what you can realistically expect
• Landing NIL deals - how to find opportunities, pitch brands, negotiate contracts, and deliver results
• Taxes made simple - self-employment tax, quarterly payments, deductible expenses, and the 30-35% reserve rule
• Contracts that protect you - what to look for, what to reject, and when to call a lawyer
• The Transfer Portal - how NIL affects your transfer options and what happens to your deals when you move
• High school athletes - what you can do now to build your brand before you sign a Letter of Intent
• Parents & families - how to support without overstepping, and how NIL income affects your taxes and financial aid

• College athletes at any level navigating NIL deals and revenue sharing for the first time
• High school athletes building their brand before they reach campus
• Parents and families who want to protect their athlete - not accidentally hurt them
• Coaches and advisors who need a clear, current reference on the NIL landscape

The athletes who win in this new era are the ones who understand the system. Get the guide. Know the rules. Get paid.