Skip to content
Home/ Go Bananas!: How Home Service Businesses Go From Looking Generic to Becoming the Brand Everyone Reme
Go Bananas!: How Home Service Businesses Go From Looking Generic to Becoming the Brand Everyone Reme

Go Bananas!: How Home Service Businesses Go From Looking Generic to Becoming the Brand Everyone Reme

No customer reviews yet ISBN 9798192527757

Your work is better than the other guy's. So why does the homeowner keep picking his truck over yours?

If you run a home service business, you have felt that sting. The jobs you should win go to a contractor who does worse work but simply looks the part. You are not losing on skill. You are losing on branding, and most owners never see it happening until it has already cost them years.

I wrote this book for the operator stuck in the middle. The plumber, the HVAC company, the electrician, the roofer who is doing good work and is tired of being invisible. Go Bananas is not about logos or colors. It is about the moment a contractor stops blending in and starts becoming the company the market actually remembers.

The first half shows you the problem you cannot see, what your truck, your name, and your brand are quietly telling customers before you say a single word.

The second half gives you the fix, three principles we call the Bananas Creative Code: Bold, Clear, and Consistent.

Inside, you will learn how to:

  • Position your home service business so customers choose you before they ever compare price
  • Do the branding and marketing that turns a forgettable company into one people remember and recommend
  • Stand out from the competition and win better jobs instead of fighting over scraps
  • Build the pricing power to charge more without scaring the customer off
  • Apply the same moves whether you run a plumbing, HVAC, electrical, roofing, or any other trade

This book is built for home service businesses in the $100,000 to $5 million range that are good at the work and ready to be known for it. Real contractors doing real work. The only difference is they decided to stop blending in.

Read it. Then go fix your brand.

With a foreword by David Moerman and Jered Williams. Written by Sergio Silva, founder of Bananas Creative.

About the author

Product details

Pub dateAug 13, 2026
ISBN-109798192527757
ISBN-139798192527757
LanguageEnglish
Last updated 2026-09-08 02:37
$26.28 $29.99 12% off
You save $3.71 · list price $29.99
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 14, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Industries - Service
See all
Oxford Handbook of Professional Service Firms
Over the past three decades the Professional Service Firm (PSF) sector has emerged as one of the most rapidly growing, profitable, and significant in the global economy. In 2013 the accountancy, management consulting, legal, and architectural sectors alone generated revenues of US$ 1.6 trillion and employed 14 million people. <p/>PSFs play an important role in developing human capital, creating innovative business services, reshaping government institutions, establishing and interpreting the rules of financial markets, and setting legal, accounting and other professional standards. The study of PSFs can offer insights into the contemporary challenges facing organizations within the knowledge economy, and deepen understanding of more conventional organizations. Despite their significance, however, PSFs have until recently remained very much in the shadows of organizational and management research. <p/><em>The Oxford Handbook of Professional Service Firms</em> marks the coming of age of PSF scholarship with a comprehensive and integrative exploration of current research and thinking on PSFs, featuring contributions from internationally renowned scholars in the fields of organizational and management studies. It is divided into three distinct sections - the professions, the firms, and the professionals that work within them - and covers subjects from governance and leadership to regulation, entrepreneurship, and diversity. <p/>Bringing together a broad range of empirical and theoretical perspectives, the Handbook offers many potentially important insights into the contemporary challenges of organizations in the knowledge economy and suggests new lines of inquiry that may shed further light on the activities and performance of PSFs and the professionals who work within them.
$69.43
Oxford Handbook of Professional Service Firms
Over the past three decades the Professional Service Firm (PSF) sector has emerged as one of the most rapidly growing, profitable, and significant in the global economy. In 2013 the accountancy, management consulting, legal, and architectural sectors alone generated revenues of US$ 1.6 trillion and employed 14 million people. <p/>PSFs play an important role in developing human capital, creating innovative business services, reshaping government institutions, establishing and interpreting the rules of financial markets, and setting legal, accounting and other professional standards. The study of PSFs can offer insights into the contemporary challenges facing organizations within the knowledge economy, and deepen understanding of more conventional organizations. Despite their significance, however, PSFs have until recently remained very much in the shadows of organizational and management research. <p/><em>The Oxford Handbook of Professional Service Firms</em> marks the coming of age of PSF scholarship with a comprehensive and integrative exploration of current research and thinking on PSFs, featuring contributions from internationally renowned scholars in the fields of organizational and management studies. It is divided into three distinct sections - the professions, the firms, and the professionals that work within them - and covers subjects from governance and leadership to regulation, entrepreneurship, and diversity. <p/>Bringing together a broad range of empirical and theoretical perspectives, the Handbook offers many potentially important insights into the contemporary challenges of organizations in the knowledge economy and suggests new lines of inquiry that may shed further light on the activities and performance of PSFs and the professionals who work within them.
$241.70