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X: The Experience When Business Meets Design

X: The Experience When Business Meets Design

by Solis, Brian
No customer reviews yet ISBN 9798200599264

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand. Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences. Welcome to a new era of business in which your brand is defined by those who experience it. The future of business lies in experience architecture and you are the architect.

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Pub dateJun 1, 2017
ISBN-109798200599264
ISBN-139798200599264
LanguageEnglish
Last updated 2026-06-14 09:05
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