Unique You: How Individuality Works and Why it Matters

You have Unique Individuality (UI). This is a book like no other - the first comprehensive exploration of human individuality. It is a big idea that we take for granted much more than we take seriously. Nigel Nicholson has written a compelling analysis, packed with stories from people from all over the world, to reveal, with brilliant elegance and clarity, the science, art and craft of being Unique You. It is a work for our times.

• Our UI is the door to freedom from our age of anxiety and identity confusion.
• It is our last and strongest line of defense to AI, Artificial Intelligence
• It decodes the most challenging conundrums of relationships, culture, our dark side and creativity.
• It offers relief from enslavement to social media and self-comparison
• It shows how we can liberate human potential by organizing and managing people as unique individuals
• It offers practical guidance for Unique You at every step, across all areas of the life journey