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New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

by Ottman, Jacquelyn A

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Description

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

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Product Details

  • Feb 7, 2011 Pub Date:
  • 9798228715608 ISBN-10:
  • 9798228715608 ISBN-13:
  • English Language
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