Why do we root for the long shots, the outsiders, the ones no one believes in?
From sports legends to billion-dollar startups, from Hollywood blockbusters to chart-topping music artists-history is filled with underdogs who refused to back down. Why We Love the UNDERDOG explores the psychology, grit, and storytelling behind those who defy the odds.
Discover the science behind the underdog effect.
Relive the most inspiring comeback stories in sports, music, and business.
Learn how to apply the underdog mindset in your own life.
Whether you're an entrepreneur, a dreamer, or just someone who loves a good fight against the odds, this book will show you why the world never stops rooting for the underdog-and how you can become one.
It's time to embrace the power of being underestimated.