Artists & Profit Makers Guide to Pricing: Master the numbers, shift your mindset, and price your art

Pricing. Nothing strikes fear in the hearts of artists and makers quite like putting a number on their work. But nothing impacts your ability to make a living from your work like price.

In this in-depth guide, artist and creative business coach Megan Auman takes the mystery and the fear out of pricing your art, craft, and handmade products. Drawing on her experience pricing her own work and over a decade teaching pricing to artists and makers, Auman walks you through every part of the pricing process, from calculating labor and expenses to determining profit.

But pricing is about more than numbers, which is why this guide also dives deep into the mindsets and limiting beliefs that make artists and makers doubt their pricing, as well as an exploration into the perceived value and key signals that help support your prices.

Whether you're just starting out or you've been making your art for years, you'll find practical advice to help take the confusion out of pricing everything from one-of-a-kind art to handmade products, kits, creative classes and more in this go-to guide you'll return to again a nd again.