When it comes to creating messages that are truly effective, it's important to keep in mind that human beings are sensory creatures. That is, we connect with the world around us through our five senses: sight, hearing, touch, smell and taste. And it is precisely this sensory connection that can make your texts even more persuasive and engaging.
By incorporating these sensory elements into your copywriting, you can create a richer and more engaging experience for the reader, making them feel more connected to the product or service being promoted.