This book is an invaluable resource for readers looking to enhance their business acumen, with a strong focus on sales, through gaining an understanding of core concepts using knowledge transfer, repetition, and stacked learning. The combination of training methodologies ensures maximum retention for adult learners, and anyone who follows the No Smoke and Mirrors process is taking the first step in driving explosive growth within their business.
Mark Roberts's key to success in any business venture is firmly rooted in proactive research. With decades of experience working with companies across various markets, he knows it is paramount for businesses to take time to understand their customer demographic, competitive landscape, and potential disruptions before launching a plan of action. Without doing this foundational work, creating an effective system to engage customers and develop company culture is difficult, if not impossible, which is why establishing these skills early on will afford your business the opportunity to experience explosive growth you never dreamed possible.