A comprehensive guide to niche marketing using Facebook, with particular emphasis on how to make Facebook's latest changes work for you. The author doesn't provide a "get rich quick" scheme or make claims that are too good to be true. Rather, he presents a systematic overview of the ways Facebook can be used to target a message to a particular niche and to make money online.
Described as a "starter kit" for internet marketing, this book provides a step-by-step method of conducting research on a particular niche, in a non-threatening and very easy-to-set-up way. In the case of studies and in specific directions about how to set up a fan page, the author points out how to use Facebook to test theories about a potential market and to gain insight into whether a particular niche will actually be profitable.