This book does a fantastic job of walking readers through the world of franchising, starting with a history of the industry, to guiding prospective franchise owners into considering the different types of franchises they can consider and what to expect when getting into a franchise.
In this book, the author shares his knowledge of franchising to both advise and encourage those looking to go into business for themselves. This book is the go-to book for anyone working on, interested in, or thinking about starting a franchise. From what it takes to be a successful franchisee to the best franchises in the market today, the author walks the reader through every step of the process.