Building Client and Business Relationships

It has often been said that the first "rule of business" is to stay in business. Businesses cannot survive without customers. Considering the continuing advancements in technology, savvy buyers have more options, more "switching power" and more influence over a business's ability to survive than ever before, especially small businesses, so how your communication skills are an integral part of staying in business.

In this global economy, potential customers have so many different options for everything and anything they could ever want. So, as a small business operation, how can you set yourselves apart from the competition?
Two words: Building Relationships. Being able to build good relationships is all about understanding basic communication and enhancing your interpersonal communication skills.

Have you ever decided to use a particular small business even though there were other options available? If so, it was most likely because of positive interpersonal skills from the business owner or their sales representatives. Very often, customers make decisions based on how confident they are made to feel about the sales interaction. When there is a loyal customer, it is most likely due to relationship building and strong communication.