FUERZA (Power): A Developer's First Adventure

Hong's journey in renewable energy is a testament to grit, resilience, and the power of taking action. From his early years in Bolivia to studying abroad in the U.S. and building a career across the Americas and beyond, he has navigated the complexities of international business to become a leader in sustainable energy.

Fuerza offers a rare behind-the-scenes look at large-scale energy projects, from negotiating multi-million-dollar deals to overcoming setbacks in new markets. Hong shares firsthand insights into wind power, solar energy, energy efficiency, and project development-showing how the renewable energy sector is shaping social mobility and the American Dream, from Appalachia to Latin America.

This book explores the intersection of private sector innovation and public policy, emphasizing how leadership, adaptability, and resilience drive sustainable energy solutions forward. Hong's career as an energy developer has been a balancing act-sometimes in control, sometimes spinning out-but always moving forward.

More than a personal story, Fuerza is a roadmap for breaking into the green energy sector.

Whether you're a university student, an international student studying abroad, or a professional navigating the global labor market, this book provides invaluable lessons on entering the industry, finding mentorship, and turning ambition into action.

Hong also unpacks the history and evolution of energy markets, from early monopolies and Thomas Edison's innovations to today's modern grid. He explains how competitive markets have shaped electricity pricing, the integration of natural gas, hydro, wind, solar, battery storage (BESS), and more.

Discover how these forces are driving the future of renewable energy-and what it truly takes to power the future.

• "Fuerza is a moving recount of Hong's journey from humble roots in Bolivia to becoming a leading figure in the energy sector. His grit, determination, and innovative spirit shine through." - Juan Velázquez, Senior Project Manager, DNV Solar Independent Engineering Chair, SOMOS (Hispanic/Latinx) ERG

• "Hong's Fuerza masterfully showcases his curiosity, resilience, and the pivotal role of mentors in his success. It will undoubtedly inspire future leaders of the energy transition." - Eric Fang, Co-Director of Professional Development, UChicago's Undergraduate Energy and Climate Club

• "Fuerza is a remarkable success story, but what stands out is its honesty. Durandal candidly shares his mistakes, the setbacks they caused, and his gratitude to those who helped him overcome them." - Joshua Fox, Assistant Professor of Philosophy, Bryn Mawr College

• "A must-read for anyone interested in personal growth, innovation, and the power of following one's dreams." - John List, Kenneth C. Griffin Distinguished Service Professor of Economics, Author of The Voltage Effect

Join Hong on this inspiring journey and discover what it takes to make an impact in the renewable energy sector!