How to Run a Successful Yoga Business and Not Go Broke: Lessons from a Yoga Teacher, Entrepreneur, a

Teaching Yoga Is a Calling; Making It Financially Sustainable Is a Skill.

Newly revised and expanded for 2026, How to Run a Successful Yoga Business and Not Go Broke gives yoga teachers the practical business guidance that is often missing from teacher training.

Many talented yoga teachers enter the profession with passion, purpose, and a sincere desire to help others-only to discover that teaching yoga and earning a sustainable living are two very different skills.

In this completely revised and expanded edition of How to Run a Successful Yoga Business and Not Go Broke, yoga teacher, author, and former studio owner Michelle S. Fondin offers a practical, honest, and encouraging guide to turning your calling into a financially sustainable business.

Written for yoga teachers, private instructors, wellness professionals, and aspiring studio owners, this book breaks down the business side of yoga in clear, approachable language-without requiring an MBA, a massive budget, or a sudden desire to wear a corporate power suit.

You will learn how to:

• Choose a yoga business model that fits your goals, lifestyle, and strengths
• Identify the students you are uniquely qualified to serve
• Develop your brand and communicate what makes your teaching different
• Create a realistic business plan and startup budget
• Price classes, private sessions, memberships, workshops, and other services
• Build a simple, effective website and choose practical payment systems
• Market your business without wasting money or feeling inauthentic
• Understand revenue, expenses, cash flow, taxes, and operating reserves
• Separate personal and business finances
• Work responsibly with employees and independent contractors
• Evaluate partnerships and protect yourself before signing agreements
• Choose, negotiate, and operate a yoga studio without becoming overwhelmed by rent and expenses
• Grow gradually, intentionally, and sustainably

Michelle also shares candid lessons from her own experiences as a yoga teacher, entrepreneur, and studio owner-including the choices that worked, the mistakes that cost money, and the realities she wishes someone had explained before she opened her business.

This is not a book about getting rich quickly or turning yoga into a soulless sales machine. It is about learning to value your time, serve your students well, make informed decisions, and create a business that supports both your purpose and your financial well-being.

You do not have to choose between being spiritual and being successful.

You can honor the practice, help others, earn a fair living-and avoid going broke in the process.