With real-world examples from businesses familiar to all, Ken Favaro tackles 65 of the most difficult questions about strategy, answering them with practical, concise guidance. Real Strategy is a powerful antidote to the competing definitions, baffling obfuscation, rampant jargon, and misguided "wisdom" that have neutered strategy. It's the essential guidebook for CEOs, board directors, and strategy professionals, as well as MBA students seeking to lead businesses in the future.