From Rags to Enrichment: How I Define Success in Business and in Life

Highly successful entrepreneur Wayne Brown left his family's farm in rural Florida at age 18 to enlist in the U.S. Air Force as a medic. After eight years of decorated military service, he went to work for Taco Bell Corporation, quickly moving from manager to franchise owner. He grew his holdings to include more than 60 Taco Bell locations before selling them in 2006. Not long after, he combined his passion for scuba diving and luxury travel by acquiring the Aggressor and Dancer fleets of liveaboard dive yachts. In 2018, he rebranded the company as Aggressor Adventures, expanding into river cruises and safari lodges, making him a leading provider of 5-star luxury adventures worldwide. He also founded Sea of Change, a nonprofit organization dedicated to environmental conservation and research.
About the Book
In From Rags to Enrichment: How I Define Success in Business and in Life, Wayne Brown shares his unique and sometimes unconventional perspective on what success really means-and how simple it is to achieve it for yourself. But this isn't a formulaic business how-to book. Instead, the author shares personal anecdotes about his life and challenges some so-called business norms. Wayne's honest, down-to-earth style of chronicling his personal "from rags to enrichment" experience will leave you feeling like you've just gained valuable wisdom from a trusted friend.

Praise
Wayne Brown is one of the most successful and influential entrepreneurs in the scuba industry. As owner and CEO of Aggressor Adventures he has created a global adventure conglomerate offering luxury liveaboard dive yachts and upscale adventure camps in 40 worldwide destinations. It's beyond anything anyone has ever done before, and the stories in his book give you the sense that he's just getting started.
Stephen Frink, Publisher Alert Diver magazine

Successful leaders have strong values built through real-life experiences and they apply these lessons to excel at their business. In his book, Wayne shares important moments in his life and how it shaped his approach to running his businesses. This is a no-nonsense guide to practical solutions that can be applied in your career and your everyday life.
Don Rockwell, Aqua Lung CEO (retired)

In From Rags to Enrichment, Wayne Brown shares his journey with the same honesty and integrity that has made him a beloved figure in business and beyond. His approach to life-doing well by doing good-serves as a refreshing reminder that kindness and success can go hand in hand. This book is both a reflection of his character and a roadmap for those looking to create a life of true enrichment.
Richard Wiese, President Emeritus, The Explorers Club

For more information visit waynebbrown.com, aggressor.com or seaofchange.com