Soul Venture: A True Life and Death Journey Into the Startup Culture (Hardcover Dust Jacket)

Hardcover (Dust Jacket Edition): This edition features a crisp black and white interior."A brilliant insider's view....a must-read for anyone who's founding a company or chasing the American Dream."-Valerie Andrews, Founding Editor, Reinventing Home magazine

Soul Venture isn't your typical business book-it's a wake-up call. In this gripping exploration, Ashwin Gulati dismantles the myths, ambitions, and raw realities that drive an entrepreneurial culture where 97% of start-ups are destined to fail. When Jensen Huang, co-founder of the $2 trillion tech giant Nvidia, admits he wouldn't go through it again, it makes you wonder: Why would you?

So why do entrepreneurs keep lining up? Why do venture capitalists continue to encourage them?

Soul Venture turns the conventional wisdom upside down: It's not just about business-it's about you.

Through captivating interviews, revealing case studies. Gulati dives into the trenches to reveal the unspoken truths behind nearly every start-up failure and the rare success. He discusses the personal tolls that entrepreneurship takes-on relationships, lifestyles, even marriages and sex lives.

Gulati delivers no-nonsense advice.

Soul Venture challenges you to ask:

• What drives your relentless pursuit of success?
• What should you do when things go sideways?
• Do you need a management consultant right now, or a shaman?
• Are you succumbing to Shark Tank Syndrome?
• When does passion become the problem?

Soul Venture will inspire you to consider a deeper, more authentic definition of success.