Marketing for Authors

Please note:
The original author of this book is now under copyright contract at Crossroads Publishing, LLC. All prior editions of this book, copies or information from them are no longer under copyright, and not able to be used. If any information from this book is to be used, a new book must be purchased. If anyone who has not purchased the new book is found to be using information from the old edition, steps will be taken to ensure the copyright laws are followed.

Being the second edition of this workbook has lent more experience and time, not only in marketing, but also in the publishing. While the publisher of a company certainly adds weight to the book, the two decades of marketing teaching, learning and passing on shared knowledge is an asset as well. This workbook allows the author to walk through many areas of marketing a book, with detailed instructions for many parts. The author will certainly walk away with a new ideas and opportunities for getting their book out to desired audiences.

This workbook includes:

• Marketing Mel - Throughout the book, Marketing Mel shares encouragement and support for authors no matter what stage they are in writing or publishing their book.
• Marketing by Book Phase - Marketing steps and ideas for each phase of writing a book.
• Marketing Tips - Marketing Mel does a wonderful job of giving general marketing ideas.
• Selling Books - The three ways you can sell to venues to get your books on shelves.
• Marketing Materials Explained - Examples of marketing options and what they entail such as business cards, postcards, etc.
• Book Signing Events - Everything you need to know about book signing events from decorations, books and a form to determine the price that can be charged per each book at the event. This section also details how royalties are figured through KDP.
• Social Media - The importance of social media in your marketing.
• Author Website - Explanation of what is needed for an Author Website.
• Author Bio Example
• Social Media Posting - Several examples of posts for any social media including book ad ideas and tips.
• Author Facebook Page - This workbook has the original step-by-step offering in Marketing for Authors of creating an Author Facebook Page.
• Amazon Author Central - This workbook has the original step-by-step offering in Marketing for Authors of setting up an Amazon Author Page

There are also Zoom educational classes that discuss the topics in this book. If you buy the workbook, and you are not a Crossroads Publishing, LLC author, you can receive three sessions free. Please mention this at the first session you attend and be able to show the book on the Zoom for verification. The schedule and more information about the sessions can be found at www.crossroadspublishingllc.com.

Thank you for considering, "Marketing for Authors".