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Time-Aware Conversion Prediction for E-Commerce

by Time-Aware Conversion Prediction for E-Commerce

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Description

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem -- what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

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Product Details

  • World Scientific Publishi Brand
  • Jan 28, 2018 Pub Date:
  • 9789813224704 ISBN-13:
  • 9813224703 ISBN-10:
  • English Language
  • 9.1 in * 0.6 in * 6.1 in Dimensions:
  • 1 lb Weight: