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Sharing Economy Platforms A Casebook for Understanding Multiplayers in Sharing Economy Platforms

by Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms (2024)

$164.46

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Description

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.

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Product Details

  • Palgrave Macmillan Brand
  • Oct 15, 2024 Pub Date:
  • 9789819754038 ISBN-13:
  • 9819754038 ISBN-10:
  • 223.0 pages Hardcover
  • English Language
  • 8.32 in * 0.71 in * 6.21 in Dimensions:
  • 1 lb Weight: