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Essentials of Marketing Research

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Essentials of Marketing Research

Essentials of Marketing Research

by William G. Zikmund, Barry J. Babin
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Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

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ISBN-100324320876
Contents same as book with US ISBN9780324320879
ISBN-100324320876
ISBN-139780324320879
Last updated 2016-09-02 10:57
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